3 Ways For Growing Your Public Speaking Income

Although there are many reasons to enjoy public speaking the number one reason is you are always able to benefit from multiple streams of income. I pre-sell my products beforehand to be delivered during speaking engagements. Not only your time, but also your materials for back of the room sales should be taken into account when setting your speaking fee. As you learn how to make money with a motivational speaking career you will have to learn how to become good at marketing. What you need to do is this: don't think like a speaker anymore. Think like a marketer!

As a motivational speaking marketer, I want you to start thinking out of the box and start looking at your speaking engagements as an opportunity for your store to be open. What can you sell besides yourself and your time as a speaker? Can you write a book or get a book written about a topic in your niche that sells? What will it take to record some audios or videos of your public speaking jobs and package them for sale? Get all your marketing materials ready so you can focus on three easy ways to expand your income in public speaking.

Your speaking fee is the first area to be looked at when expanding your public speaking income. One of the first guidelines I give you for your public speaking career is to not be nervous about asking for the money you deserve. When people aren't making any money doing public speaking they often ask me how they can get booked instead of the more direct question of how to make the money. There is a simple answer behind why most people don't make any money doing motivational speaking, and that is they are working for a low fee or no fee at all. The mental hurdle that must be beaten down is that you shouldn't ask for $10,000 as opposed to $5,000. Only this stops you from reaching your full professional speaking potential!

The second area of income expansion is through pre-selling materials. Sell your knowledge through books, CDs, DVDs and training systems. Here's how I pre-sold my book at a conference I spoke at. I asked the conference planner if she was interested in giving a copy of one of my books to every person attending her event without it costing her a dime. She said she was interested so what we did was include the cost of the book in the registration fee for the conference. I then had her send the difference after the conference ended. So basically, I made money with my speaking fee and I pre-sold my book to every person attending the conference for $10.

Back of the room sales is the third step to expanding your income. It is necessary that you think like a motivational marketer not a motivational speaker. Boost your sales by making your audience crave more information than what you're sharing with them. You can do this by giving them nuggets from your book and or CD/DVD sets. Your sales will be super charged by making irresistible offers like: promoting your training system as "power packs" or discount pricing for today only.

Start working these extra avenues of income and watch your motivational speaking career take off!

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