August 12, 2008

5 Motivational Speaking Career and Business Tips

by James Malinchak

You should know that right now you are not in the speaking business! Instead you are in the business of marking your speaking services. Your talent and message can only take you so far but when you learn to become a top-quality marketer, your professional speaking business will take off!

Early in my motivational speaking career, I would see mediocre speakers get public speaking jobs that even I couldn't obtain. Worse yet, I would see these speakers get job after job while I scratched my head. I had a friend, John and I'll tell you that he was a great speaker - one of the best. Unfortunately, he didn't last too long in public speaking. He said that he couldn't figure out how to get bookings for motivational speaking and was not making enough money to support his family. I started to wonder what these other guys were doing that John and I weren't. Today, I know one thing. I make a ton of money in my motivational speaking career not because I'm a great speaker, but because I am a great marketer. Here are some tips to help you do just that.

1) The first thing to remember when starting a motivational speaking business is to fill your bank account instead of filling your ego. Have the mindset to go after jobs that put money in your pocket instead of focusing on fame and stardom. Believe me. If you do enough seminars and speaking engagements, fame and stardom is inevitable in your motivational speaking career.

2) It's your job to teach people how to give you money. The conference planners and hosts don't always know what it is you want or need. I can guarantee you that they aren't focused on putting money in your pocket, their whole goal is to put on an amazing conference or seminar. You need to teach people how to give you money. You can pre-sell your book. Or you can show the conference planner how they can give the book out for free just by including the price of it in the registration fee. Offer back of the room merchandise and learn to pre-sell merchandise. You should never be afraid to go after the big money.

3) One idea can make all the difference. If you're wondering how to make money with motivational speaking, know that one idea is all you really need to get started. Do different things to help you generate the ideas you need and then be prepared to take action on them.

4) You should never stop learning. In fact I will help you learn multiple proven, contested formulas that will attract continuous and unlimited wealth so that you can live stress free and live exactly how you want to live each and every day. You need to not only work right, but you need to work smart. You need to learn to use strategies that work instead of trying to work those get-rich-quick schemes that end disastrously.

5) You should constantly be marketing, marketing, marketing. You can't get a professional speaking job if no one knows you. As simple as this sounds, often you'll find people who claim they never advertise or self-promote. I think not marketing yourself is the comparable to shooting yourself in the foot.

Applying these tips to your public speaking career will ensure your business reaches the public speaking success you always wanted. So start using these tips today.

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