Break The Code And Create A Profitable Web Site

Have you visited Amazon.com or Comcast.com lately? What was the first thing that came to mind when you arrived? Most likely, it was something like: "Terrific, now that I'm here, lets get to what I need."

Now, think for a moment about a site you may have visited that was less effective. Maybe you recognized an old overused template or felt it was just thrown together on the cheap. I suspect that what came to mind when you saw that web site wasn't "what can you sell me?", but rather "is this a real company?"

The key to an effective website on the Internet lies in trust. For authors and speakers who are selling their personalities, this fact is particularly critical. If a visitor your site has any reason to doubt you or your integrity, they will click away and won't be back. This article will detail a few of the key components needed to create visitor's belief in your integrity, and therefore creating an effective web site.

First and foremost your web site must clearly identify you as a real person. Your site visitors should understand from the minute they arrive on your site that you are unique and different from all the others out there. You can achieve this goal in a number of ways. Pay careful attention that your website copy is in your own words and you might want to find website art to cement your message. Just never lose site of what you want your visitors to know about you from your site.

Secondly, your visitors must see immediately that you have a proven track record in your industry, just by viewing your web site. Effective copy writing and testimonials are two great ways to make this happen. Don't hide your victories deep in your website, make sure they are well displayed on every page for your site visitors to view.

Finally, your web site must communicate to your visitors that you can solve their problems. Most visitors are so busy they would be more than happy to accept a solution to their problem that you offer, so they can stop looking. Your effective, believable website is your advertisement to make that happen.

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