Do You Honestly Want A Profitable Public Speaking Business?

When you look back on this year, will you say that your public speaking business was undergoing a boom or a bust? If you are like so many other speakers, this has been a trying year; one where the recession really took a bite out of the meetings marketplace and made speaking engagements difficult to find.

A study of businesses started in recessions shows that many of them go on to have unusual levels of success in years when the economy is growing well. The good news is that with a few minor changes to your business model and your public speaking business can be positioned for greatness in years to come.

First is to understand that your real client is not the meeting planner, it is the attendee in your meeting. Perhaps more important is that with the power of the Internet, you can find people who want and need your unique message and build relationships with them, no matter where on earth they may be. Those relationships can lead to the sale of your books, audios, videos, seminars or whatever you create based on your message. Isn't that exciting?

Second is you should realize that "content is king" and that from this day forward you should never give a talk without recording it. You never know when the opportunity to monetize that recording will come your way. If you did not record it then those who were in attendance who wanted to hear it again or share you with friends are out of luck. You may even want to offer the recording to audience members in exchange for their email address.

A third thing to consider is that when you are attracting audiences who will most likely never hear you speak in person that you have a powerful Internet presence. Your website must be alive with fresh content. This means that you'll want to be using online video, offer your thoughts and ideas through a blog and become good at using social media marketing to find interested prospects for your unique message.

In summary, while there are less opportunities to deliver your speech in person, there are more opportunities to find, attract and market to an audience online who is hungry for information on your niche topic. Learning to become a content provider who successfully markets their public speaking business online means more profits in your pocket and more nights at home asleep in your own bed.

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