Topic: public speaker - mcdonald's: The cmo's Retiring, Long Live The CMO - Mediapost.com

MCDONALD'S HAS NAMED 18-YEAR COMPANY veteran Neil Golden as its new chief marketing officer, succeeding Bill Lamar, who will retire effective March 30. However, because we have so many passionate, creative and tremendously talented marketing professionals working on our business, I am absolutely confident we'll continue to surprise and delight our customers in ways that are fun and uniquely McDonald's. CMO since 2002, was also responsible for new product development–he recently promoted the new McSkillet breakfast burrito in a Web cast with journalists earlier this week–as well as business research for the company. A popular and engaging public speaker, Lamar was on the McDonald's management team that developed and implemented the company's so-called "Plan To Win," which led to the turnaround of the McDonald's business in 2003 and continues to build momentum today, said the company. Lamar also worked on the operations side of the business, and spent five years as general manager of the 700-store Atlanta region before moving into a national marketing position in August 2002. read more

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