What's Your Menu?

As a coach, consultant, trainer or professional speaker, you have to decide just what exactly it is that you offer. If you offer too many options, your client will end up confused.

Think about what you have to sell.

What are you offering your clients? Is it mastermind groups,intensive one-on-one sessions, keynote speeches, seminars or consulting?

On the other hand, you could offer a training session at a year end conference along with a keynote address.

Concentrate on the areas of activity where you excel. Focus on what you love to do. This could be leading seminars plus doing follow up one on one coaching services. You can either beef up your fees by offering a free seminar to your coaching clients or you can offer your seminar attendees a free coaching session (and you'll get new clients.)

While many successful speakers only do keynotes and many coaches only lead one-on-one sessions, I recommend that you accommodate your clients' needs by offering more than one thing.

You'll find that some lower-end services will appeal to clients and lead to bigger contracts later on.

Some of the world's most successful speakers and consultants offer a strategic consulting package to their clients as well as a keynote address to the entire company at the end of the consulting work. The keynote is an extra source of income. It simply gives the buyer another option. If budgets are tight, then the buyer opts for the consulting work alone and not the keynote.

What service can you add to your menu?

Take a close look at what you're offering your clients now and start to consider all the different spins you can do on it. How can you take your strengths and create a different menu of services with them? By just going with one 'product' such as a speech, consulting, or training package, you're losing clients.

If your prime audience is a group or organization, you should also offer a product or service for individuals. It allows you to reach much further and make contacts around the world.

This is good insurance against any potential disasters, natural or otherwise, that can occur. You'll end up getting small but significant sources of income from people around the world.

No doubt what you have to offer is of benefit to both groups and individuals and you want to rake in all those dollars from every corner of the earth. Not to mention that you'll also provide great value to a wide group of clients and customers. So change your business plan, add a few things to your menu and let me know how it works out.

You can do many different spins on your basic knowledge set.

So change your business plan, add a few things to your menu and let me know how it works out.

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